Join us on 6-9 November for the BMW Ultimate Weekend. Offers on all-electric, hybrid and petrol models. Learn more.

THE NEW 7 SERIES SALOON.

  • Plug-in Hybrid
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THE NEW BMW 7 SERIES SALOON.

Pure elegance and multisensory entertainment come together in the new BMW 7 Series Saloon to produce an absolute premium driving experience. Featuring; BMW Panoramic iDrive and an illuminated BMW 'Iconic Glow' kidney grille, including a luxurious lounge atmosphere in the interior with a cinema experience. Experience the difference for yourself at our Luton Centre.

HIGHLIGHTS

DRIVING PLEASURE.

The adaptive 2-axle air suspension automatically adapts the dampers to the road surface. With optional Integral Active Steering, the rear axle steering enhances stability, increases agility and reduces the turning circle. To achieve this, the rear wheels are turned by up to 3.5 degrees.

TWO-TONE PAINT FINISHES.

Explore the exclusive colour combination of Vancouver Green with Space Silver. With over 500 exterior colour combinations, new BMW Individual Two-Tone options and nearly 700 interior combinations – design a BMW that is uniquely yours.

This colour combination is planned to be available from 11/2026 (subject to change).

DYNAMIC CHARACTER.

Combining passion and excellence down to the finest detail. The clear, calm style of the exterior design is defined by the striking BMW Iconic Glow Kidney Grille and the optional BMW Individual Crystal Headlights Iconic Glow with integrated diamond-cut glass elements.

CINEMATIC EXPERIENCE.

The rear of the BMW 7 Series transforms into your personal digital retreat, creating a tranquil atmosphere. The large optional 31.3" 8K BMW Theatre Screen automatically extends from the roof at your command, accompanied by cinematic background music.

PLUG-IN HYBRID CARS.

Discover the practical world of BMW Plug-in Hybrid cars. As automatic hybrid cars, they provide you with complete flexibility for everyday life and travel, thanks to their combination of electric motor and combustion engine. Find out more about the wealth of benefits offered by these innovative luxury hybrid cars.

View plug-in hybrid range
BMW i7 Saloon viewed from above driving along a road beside a curved metallic wall with motion blur.

BMW CHAUFFEUR PROGRAMME.

Discover a programme created specifically to support the needs of professional passenger transport operators. Available with the BMW 7 Series Plug-in Hybrid and all-electric BMW i7.

Learn more about BMW Chauffeur Programme

WHAT IS OTR?

The recommended on the road (OTR) cash price includes delivery, BMW Emergency Service, number plates, first registration fee and vehicle excise duty. Where applicable, government grants and subsidies are not included in the OTR cash price displayed.

 

[1] Range figures:

This BMW is a battery electric vehicle requiring mains electricity for charging. Whilst we recommend the battery for the vehicle is charged to 80% to help optimise the health and life of your battery, the electric range figure shown is the WLTP figure after the battery had been fully charged to 100%. WLTP figures are shown for comparability purposes. Only compare fuel consumption, CO₂ and electric range figures with other cars tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the starting charge of the battery, accessories fitted (post registration), variations in weather, driving styles, fuel type and vehicle load.

FIND Sytner Luton BMW

Address

  • 501 Dunstable Road, Luton, Bedfordshire, LU4 8QN

Opening Hours

  • Mon–Fri:09:00 - 18:00
  • Sat:09:00 - 17:00
  • Sun:10:00 - 16:00

Just off J11 of the M1

Phone

  • 01582 590 700
Map
Areas served

Luton as well as surrounding areas including St. Albans, Dunstable, Bedford and Harpenden

View map

Address

  • 501 Dunstable Road, Luton, Bedfordshire, LU4 8QN

Opening Hours

  • Mon–Fri:08:00 - 18:00
  • Sat:08:30 - 12:30
  • Sun:CLOSED

Just off J11 of the M1

Phone

  • 01582 590 700
Map
Areas served

Luton as well as surrounding areas including St. Albans, Dunstable, Bedford and Harpenden

View map

Address

  • 501 Dunstable Road, Luton, Bedfordshire, LU4 8QN

Opening Hours

  • Mon–Fri:08:00 - 18:00
  • Sat:08:30 - 12:30
  • Sun:CLOSED

Just off J11 of the M1

Phone

  • 01582 590 700
Map
Areas served

Luton as well as surrounding areas including St. Albans, Dunstable, Bedford and Harpenden

View map