Join us on 6-9 November for the BMW Ultimate Weekend. Offers on all-electric, hybrid and petrol models. Learn more.
OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
356 ratings and 220 comments received in the last 90 days.
07 October 2026
efficient friendly salesforce with a good understanding of my requirements when choosing a car
06 October 2026
Sales executives were attentive, personable and knowledgeable. Listened to my requirements and helped to specify my vehicle. My only criticism is that I was not provided with a copy of the final specification until just before delivery.
04 October 2026
Toni was great talking me through the whole process from beginning to end to end & also a follow up call to see how I was getting on with the car & if there were any problems or questions
03 October 2026
Junior listened to our needs and made sure the car we purchased met those needs after ensuring we had a test drive in an X3.and an X1, whilst ensuring with Alex that we got a fair deal on the last day of the month.
01 October 2026
Sales team was very helpful with great product knowledge
22 September 2026
It wasn't the experience of buying that I am used to. quite stressful on multiple occasions expecting a call and then having to chase myself . Colleagues unaware of driveaway insurance which again could have cost me £££'s. Overall disappointing
20 September 2026
Great service and the staff were very attentive. Junior Did our handover at BMW Luton. He was great. Enjoyable experience. Thank you.
06 September 2026
Poor service, lack of follow up from Danielle, initial sales person. Situation vastly improved once I escalated to Alex Scott and Jay Cullen. Thank you to them for resolving. Tony Gair has looked after me since last month to repair relationship.
31 August 2026
Friendly, honest and informative
04 August 2026
The staff were very helpful and accommodating.
03 August 2026
Great service given Friendly team No pressure
24 October 2026
Great communication
24 October 2026
Great service from Jason
24 October 2026
I always find the staff at this centre very friendly and helpful frim the moment i was greeted at reception. I dealt with a young man called Lucas. He was very informative and kept in contact with me for the whole process. Polite and professional
24 October 2026
The service advisor Graham dealt with all of my questions and work that needed doing and kept me updated as to the progress and any costs associated.
22 October 2026
My waiting visit was far too long and following my service which included an MOT was chased asking me to arrange the MOT despite it being done. My service record was not noted on the system
22 October 2026
Work requested done in a reasonable time, would have expected slightly quicker as waiting. As always quite expensive for work done.
21 October 2026
Always a good experience
21 October 2026
Jason was brilliant so friendly and helpful i saw another Lady in the morning her name was JP i think again great service
21 October 2026
Great communication
20 October 2026
Completed quickley and on time.
20 October 2026
All work was done as requested and more professionaly. Some unrelated issues were detected so a follow up visit is scheduled.
20 October 2026
The person I dealt with was very helpful
19 October 2026
Lucas was informative of the process prior to arriving at Synter and was hospitable when I arrived.
18 October 2026
It has not solved the problem. The my BMW app notification "tyre check up parking" is still showing on nearly two weeks after the car went to the dealership.
17 October 2026
Lucas kept me informed throughout the whole process.
16 October 2026
Always great experience
15 October 2026
Great service team! Great Experience all round!
14 October 2026
The staff were super friendly and very caring before, during and after my appointment. I had work to do so they allowed me to stay at the lounge to work in peace whilst i waited for my car.
14 October 2026
I dropped my car off at 0800 and was contacted at 1000 hrs to say the car was ready. I returned to the dealership at 1130 to collect the car to be told it wasn't ready. I had to wait until 1215 to before the car was ready.
14 October 2026
It's was a good service, from the receptionist to guy who booked my car in, very professional indeed, everyone was very welcoming.
14 October 2026
Very helpful and fast
13 October 2026
Sytner BMW Luton has top team of professional at front and at rare. All of them are brilliant.
13 October 2026
The video they sent was very informative and Graham was really polite and helpful
13 October 2026
First time I had a knowledgeable advisor. Understood my requests as a car guy and gave good advice. Additionally Abdul sent an update video exactly as requested. I'd happily bring my car rather than dread bringing it with Graham and Abdul on the team
13 October 2026
Very good service
13 October 2026
I'm assuming this was for my tyres being changed. All good
13 October 2026
Easy interaction, advisor was clear and mentioned any other issues from the servicing and was not forcing me to get it done there and then.
12 October 2026
Great experience at BMW Sytner Luton staff are all very welcoming and professional. Service advisor Graham was fantastic kept us up to date and informed us throughout the whole process. Also, appreciated the small gesture a BMW key chain - great !
12 October 2026
Booking was time consuming, due to the automated system. The work was done and completed on time. I found a "Minor" Advisory notice item, related to "Headlamp cleaning inoperative", which was not mentioned before, nor when I collected the car.
12 October 2026
Communication was good. Lucas was very helpful, the work was done efficiently.
11 October 2026
Really helpful to be able to choose a time slot for arrival and (depending on what's required) being able to wait for the vehicle to be finished - with tea/coffee available. Friendly and approachable colleagues and always made welcome when we arrive.
09 October 2026
Very polite and helpful.
09 October 2026
It was a difficult issue with my car. Every effort was made to find a resolution and to keep me informed of progress along the way. I must mention Graham who could not have done more to be helpful and to update me regularly
09 October 2026
did requested job quickly and efficiently
09 October 2026
In and out with no issues and the staff on reception were fantastic
08 October 2026
Service from staff was great. Wowed by gift on seat after (really wasn't necessary) Would have been 5 stars but dashboard fault issue not found. New car and was only a few days old. Software reset performed which team told me hopeful to resolve
08 October 2026
The staff at BMW Luton are all friendly and welcoming, everything was explained as to what would be carried out on my car and it was completed in a timely manner
07 October 2026
There was a 2hr delay between the service team sending me the video of the service & the rep then calling me. Also my car was meant to be ready first thing the following morning but ended up being into the afternoon.
07 October 2026
Because you're the best ????
06 October 2026
Incredibly poor communication. No updates on vehicle status. Phoned multiple times and never called back. Horrendous dealership.
06 October 2026
Efficient service and I was looked after by the staff very well
06 October 2026
It met with my expectation, dealt with my problem & was effective and efficient.
06 October 2026
Organised, pleasant, told me about starter motor recall and changed it
06 October 2026
Attentive courteous reception and professional service work on the car.
05 October 2026
Always kept informed and stuck to there word , Tracey was a class customer service
05 October 2026
The service provided is good however the price charged for labour is an extortion. Customers end up paying more than 100% in labour than they do in parts.
04 October 2026
Welcome into the store was pleasant.
04 October 2026
Your salesman should excellent customer service
04 October 2026
Warranty repair carried out without fuss. The complimentary car wash & vac was a nice touch.
04 October 2026
It's been an amazing experience throughout. From booking the MOT on the phone to leaving my car for new brake pads and tyres. The staff have all been very helpful. I've dealt with Tracey all through and she has been extremely kind. Thank you
03 October 2026
Professional and knowledgeable staff. Tracey was extremely helpful and kept me informed at each stage.
03 October 2026
Everyone welcoming, helpful and explained things in clear terms
02 October 2026
Great service, amazing customer service skills from the lady ghat helped me
01 October 2026
Always professional, regular updates, car cleaned. Staff friendly and courteous.
01 October 2026
Just amazing service, great people and a fabulous environment. Everything I would expect from a dealer such as Sytner
01 October 2026
Darnel was very helpful and was fixed promptly
30 September 2026
Can't fault the service, unfortunately it comes at a price.
30 September 2026
Top notch team all professional and like to look after customers
30 September 2026
Service was outstanding. After care and before was great. Could do a bit better with complimentary cleaning of the vehicle.
29 September 2026
Overall, your Centre is very nice and clean and modern greeted with the Reception told me if I wanted a drink and hold on and we will sort you out as soon as possible
29 September 2026
We were very impressed by the reception we received and with the complimentary aleting of our car.
29 September 2026
Graham was very kind, helpful and knowledgeable, which made my visit easy.
28 September 2026
3xceptional service from friendly, helpful and informative staff at Luton Synter.
28 September 2026
work completed on time and i was kept informed on its progress
28 September 2026
Very helpful service, was provided with a courtesy car as it was a recall job.
28 September 2026
Easy to book, friendly staff and always great service.
27 September 2026
Good personal service
27 September 2026
Greeted on arrival and directed to service receptionist. He was polite and professional and I was confident that my car would be repaired as expected.
27 September 2026
Everything was done very well Jason was very professional
26 September 2026
I was dealt with by Lucas completely satisfactorily, unlike when I tried to obtain help over the telephone on the previous Friday
25 September 2026
Very dissappointed with how my service booking was managed - I have raised a complaint with BMW about this
23 September 2026
From my arrival at reception till I left after the car was serviced the Staff were friendly and helpful.
23 September 2026
Good communication communications and friendly service
23 September 2026
Coolant level not checked and vehicle returned dirty inspite of requesting complimentary wash.
23 September 2026
Upon checking my vehicle oil level, it was found to be at minimum? It would have been useful if the recommended works identified during the vehicle inspection could have been priced and undertaken whilst the vehicle was being serviced.
23 September 2026
The video demonstration could have been better
23 September 2026
Car was handed over extremely efficiently, and the service was all completed within the time frame discussed. Sytner staff were all very welcoming and accommodating.
22 September 2026
First class, couldn't fault anything
22 September 2026
Service was first class . Faultless, Staff very professional, they make me feel welvome
21 September 2026
Great service & nice waiting area
20 September 2026
Cannot fault this garage. Very friendly staff and my service items completed when they said they would be for a wait service
20 September 2026
Excellent service and communication from Tracy Merson, super as always. As usual a nice environment and welcoming staff.
20 September 2026
I booked an MOT appointment via the BMW app over 2 weeks prior to the appt and checked in online 3 days before. Very surprised to receive a call the day before saying the appt was double booked and I had to move to a time that was less good for me.
17 September 2026
Excellent service as usual from Graham and the team. MOT completed in 90 minutes car cleaned which meant I could get on with the rest of my day.
17 September 2026
Was great good customer service
17 September 2026
Good
16 September 2026
Always happy with the service , we get from you
16 September 2026
Good service
16 September 2026
The service was excellent.. I appreciated everything it was done professionally. I give thanks to ail the staff.
15 September 2026
Beautiful service
15 September 2026
The staff are all super friendly and the entire experience was amazing. I would definitely recommend Sytner Luton.
15 September 2026
Was kept updated on regular basis in regards to the service
14 September 2026
Tracy is brilliant.
14 September 2026
This is regarding my last on 12/09/26 about Jason from Sytner Luton. Excellent attention and good listener with the right amount of empathy.
12 September 2026
Keeping us well informed whilst work in progress
10 September 2026
It was a recall so no cost to me
09 September 2026
Excellent service from the team and Darnel
09 September 2026
Always feel well taken care of there by all staff
09 September 2026
Graham Cairns is an asset to your company! His care and patience was all I needed as I have had trouble with a local garage. He offered tea and coffee and kept me posted throughout my interaction. Thank you so much
09 September 2026
Service teams knowledge advice and level of customer service,
08 September 2026
Very attentive and really focused on my booking journey
08 September 2026
Everyone was professional and courteous. I was right on time so the team managed this so I could be on my way in time for my next appointment.
07 September 2026
Very satisfied clean environment refreshments .
06 September 2026
I have owned 9 BMWs since 2012 and we have owned BMWs in the family for close to 30 years. Real advocates of the brand. I have been using Sytner Luton since 2017 and I wouldn't consider going anywhere else. Jason in service is simply brilliant!
06 September 2026
The car was serviced under a central BMW scheme and was available early afternoon as I'd requested, cleaned and MOT'd with good customer service from start to finish
04 September 2026
Friendly and polite staff
03 September 2026
No hassle booking MOT, great service on location (Luton) and all on time.
03 September 2026
Easy location and MOT, only thing missing was if asked for the air freshener which wasn't there when I collected
02 September 2026
Amazing Service from start to finish. Such a difference been Luton and Stevenage.
02 September 2026
Lucas was very good - none of this is a critcism of him. The process to pre-submit the issues with the car failed on several occasions, and then, as with so many times before, you needed to keep the car for more than a day.
02 September 2026
Lucas was super efficient and all staff were super friendly
02 September 2026
Amazing service and service advisor Lucas
01 September 2026
Graham was good at explaining requirements and providing advice
31 August 2026
I expected the service and MOT to take 1 day. To do the work took longer, I was only told just before 6pm that it would take at least 1 more day. In the end it took 4 days. The front bodywork that was changed was a different colour. The rear light ..
31 August 2026
Staff were very polite and helpful and all services were done as scheduled
30 August 2026
Excellent from the moment I stepped into the showroom
30 August 2026
Tracy was very helpful and answered all my questions. The service on the car didn't take long. Very pleased with the service I received.
30 August 2026
Way happy with the service
30 August 2026
It wasn't a big job but it was done very well and I didn't have to wait too long for my car
30 August 2026
My car was serviced while I waited at the centre. The work was carried out on time and the car cleaned plus the waiting area was very comfortable.
30 August 2026
Happy with the service
29 August 2026
Friendly, efficient and professional service
29 August 2026
Radio reception still poor, it was fine on the loan car I was given. excessive ware on both rear tyres due to tracking! I have only had the vehicle for 5 months so this problem would have been there when I purchased the car. No discount offered.
28 August 2026
Service dealt with professionally and promptly
28 August 2026
Very good
27 August 2026
Brilliant service and everything was done perfectly.
26 August 2026
Tracey Merson was excellent and is always really personable and helpful. Thank you Tracey
26 August 2026
I was kept informed of everything
26 August 2026
Well received on arrival for Service Appointment ans work was carried out and finished ahead of schedule.
26 August 2026
Polite, efficient and car returned spotless
26 August 2026
Warm reception. Job completed on time
26 August 2026
Almost same day. Diagnosed the issue and recorded everything. Complimentary clean and wash aswell.
26 August 2026
Good, polite service with time taken to explain things clearly and responsive to my requests, though courtesy hire car which I paid for was a bit scruffy inside.
26 August 2026
A joke,paid for full service including engine decontamination and collected mi car paid over 800 quid just to find out oil never been replaced,decontamination never happened,had similar issues in the past
25 August 2026
Warm reception. clear explanation of work done, completed on time, pleasant helpful staff. Good value
25 August 2026
Good service? Pluss they cleaned my car ? Thank you
25 August 2026
Again Lucas has been in charge of my servicing needs and again I've had no issues whatsoever, he is a lovely gentleman. I cannot recommend him enough he's very kind and polite that's why I came back to the Luton branch.
25 August 2026
All very good. Didn't give the full 5 stars, as it took nearly an hour longer than the 2.5 I was told.
24 August 2026
Graham is a lovely chap and always makes me feel welcome. I completely trust leaving my car with him, and he has always done his best to give me the best possible service. He is genuinely the main reason I continue to return to BMW Luton.
23 August 2026
Centre staff were very good. The time to repair the car was pretty poor.
23 August 2026
Advisor Jason was very helpful & professional. Great service
22 August 2026
Professional and prompt
21 August 2026
The service department were very efficient
21 August 2026
Really welcoming staff. Rebecca was very helpful and made progress really easy. The video from Abdul the technician running though the health of my car was very clear and easy to understand
21 August 2026
Fortunately the problem has been resolved the car was not cleaned yet i had been asked if I wanted a complimentary wash to which i had replied yes. i have discovered a dent in the rear nearside panel which was definitely not there before
21 August 2026
I am very satisfied; the service was carried out very quickly and professionally, and the staff were pleasant.
20 August 2026
Very satisfied with the experience
19 August 2026
Always super friendly and helpful. Craig explained everything clearly and answered all questions.
19 August 2026
Top service.
18 August 2026
Great customer service especially by Darnell Jackson who was very knowledgeable, helpful and professional. Kept informed throughout my visit by videos and phone call. Great refreshments area.
18 August 2026
I would have given five stars but my vehicle wasn't washed as offered both at online check and verbally. However it was done after I raised it with Lucas so I have no complaint or issue.
18 August 2026
Good communication & customer service
18 August 2026
The service was efficient and the rep was very helpful.
18 August 2026
Every thing went well. Lucas who booked me in was very helpful. I had a few medical problems with my wife so didn't want to leave her alone for too long. He spoke to service and I had the car back well on time.
18 August 2026
Very efficient excellent communication car was returned in spotless condition
17 August 2026
Excellent service and a speedy turnaround from Lucas and the team. A few day before going away the service teams served me proud. Thank you.
17 August 2026
The guys were extremely helpful and kept me in a loop all the way through the process
17 August 2026
Service desk was great
17 August 2026
I am not satisfied. Was advised my bill is £350 over the phone and then to be charged over £500 when I come to pay.
17 August 2026
Lucas was professional, friendly and very helpful throughout the process. I really appreciated his communication and the way he handled everything - a great experience overall!
17 August 2026
Car was repaired on time
17 August 2026
Outstanding. Special thanks to Tracy. She made sure everything went as smooth as possible.
16 August 2026
The lady deal with my issue was very helpful kept me updated and was a pleasure to deal with.
15 August 2026
Service completed in good time and staff both helpful and efficient.
15 August 2026
Excellent polire service ,reception always someone polite,and Graham the service advisor is the best
14 August 2026
Always a first class service,
14 August 2026
Thank you for a great service. You have advised us of future requirements and set dates for us which is very useful
13 August 2026
All the staff acted professionally and amicably
13 August 2026
Service done as scheduled.
12 August 2026
Issue has not been resolved, vehicle is coming back again.
12 August 2026
All went very smoothly
12 August 2026
Tracy has been exceptional throughout. Professional, transparent, responsive and genuinely caring. She went above and beyond to resolve every issue and made a stressful experience feel effortless. Absolutely deserved 10/10.
12 August 2026
Freindly and helpful. Booking in was easy and Graham who handled my service was exceptional
11 August 2026
Yes i had a recall for my bmw, it has complementary car cleaning as well and when i get the car back it's not cleaned. Secondly i asked the team to check 12V cigrt socket is it working? They did not check it and it was not working so not satisfied
11 August 2026
Everyone and everything was efficient, staff were friendly. The work was carried out quickly. The ambience of the waiting area was pleasant.
11 August 2026
I left Hospital & could not drive yet my MOT was due. The call centre, Tracey & Dan arranged to pick up the car, MOT it & return. I am so grateful for them doing this. Brilliant Syntner & thank you
11 August 2026
Graham was brilliant
10 August 2026
All staff members that I interacted with were polite and willing to help. The centre itself was very clean and had a pleasant atmosphere.
10 August 2026
Friendly staff
10 August 2026
Good service, always room for improvement.
10 August 2026
Always very helpful and knowledgeable and make sure customers are happy
10 August 2026
I was acknowledged with a friendly smile on arrival. The young lady at the desk directed me to the lounge while she sought Darnell to advise him that I was in the building.
10 August 2026
Kept informed of progress of service
10 August 2026
Your representative (Darnell at Sytner Luton) was brilliant. He got in touch the day before the appointment and helped me checked the car in. On the day of the appointment, everything was seamless and he kept me informed throughout the process.
10 August 2026
I was looking for a car urgently and Jamil delivered a great customer service experience end to end. He managed to find me a car in a relatively short timeframe. Although there was confusion in the delivery date of the vehicle, he compensated us.
09 August 2026
You asked me to bring my car in to take pictures. It took you 90 odd minutes to that. And upon return my car was idling rough which I thought would clear then when I get home, my car was fully in limp mode with the EML light on.
09 August 2026
Excellent service from BMW Sytner Luton. The whole experience was professional, smooth and stress-free from start to finish. The team were very helpful, friendly and kept me updated throughout.
09 August 2026
Good service. Nice friendly staff. Recommend
08 August 2026
Great efficient service as always
07 August 2026
Prompt and kept me informed
07 August 2026
Very fast, efficient and expertly done . Very friendly atmosphere too
06 August 2026
Brilliant service all round
06 August 2026
had a fantastic experience buying my car from this dealership. The whole process was smooth, professional, and stress-free from start to finish. The staff were friendly, knowledgeable, and always happy to answer my questions without any pressure.
06 August 2026
As far as I'm aware I'm still not able to access the BMW app.
06 August 2026
Becca went above and beyond
06 August 2026
They did a good job
05 August 2026
The service from Tracy and the team was excellent and i am gratfefully for their care and attention given my pressing circumstances. I have not giveb 5 stars because this is the 2nd time the car has failed and nobody is any the wiser as to why.
05 August 2026
Great communication and satisfactory outcome
04 August 2026
All information was given to me before the service started, all queries where answered. Jason was a great ambassador of the company.
03 August 2026
I feel more could've been done to resolve my squeaking brakes issue despite receiving official literature and an explanation from the service department. I feel that BMW need to change their M sport braking system supplier's
03 August 2026
Fast efficient and very reassuring
03 August 2026
Excellent customer service
02 August 2026
Excellent
02 August 2026
Not satisfied whatsoever misleading health check manager's saying they would be ringing back & they didn't manager's saying they were lenient on me absolutely disgusted
02 August 2026
I like to book things online rather than over the phone, it was smooth communication with Tracy over emails. The technicians are reliable and professional, providing good updates of the car.
02 August 2026
Fast efficient service
31 July 2026
Communication could have been better.
31 July 2026
I was trying to give 4 stars but I note that it's locked on 5. Well done you. The service as ever was fine; no complaints there but I was not impressed by being checked in by a man chewing gum.
FIND Sytner Luton BMW
Address
- 501 Dunstable Road, Luton, Bedfordshire, LU4 8QN
Opening Hours
- Mon–Fri:09:00 - 18:00
- Sat:09:00 - 17:00
- Sun:10:00 - 16:00
Just off J11 of the M1
Phone
- 01582 590 700
Luton as well as surrounding areas including St. Albans, Dunstable, Bedford and Harpenden
Address
- 501 Dunstable Road, Luton, Bedfordshire, LU4 8QN
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Just off J11 of the M1
Phone
- 01582 590 700
Luton as well as surrounding areas including St. Albans, Dunstable, Bedford and Harpenden
Address
- 501 Dunstable Road, Luton, Bedfordshire, LU4 8QN
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Just off J11 of the M1
Phone
- 01582 590 700
Luton as well as surrounding areas including St. Albans, Dunstable, Bedford and Harpenden
11 October 2026
Very good and reached our expectations